Meta Certified Creative Strategy Professional Practice Exam

Advanced shopping features are tools that connect your product catalog directly with shoppers and streamline the buying experience inside Meta platforms. Checkout on Instagram is an in-app checkout option, making it possible for customers to complete a purchase without leaving the app. Ads with product tags pull product details from your catalog into ads, letting users see price and tap to view or buy. Product launches support promoting new items with shoppable formats, helping drive immediate interest and purchases around new releases.

Multi-advertiser ads, on the other hand, aren’t a catalog-driven shopping feature. They’re a general ad format that can involve multiple brands in one unit, but they don’t provide the built-in catalog tagging, checkout, or product-launch capabilities that define advanced shopping features. So the option that isn’t an advanced shopping feature is multi-advertiser ads.